Ansoffs Matrix - Planning fo Growth Essay Example for Free

Ansoffs Matrix Planning fo Growth Essay This well known marketing tool was first published in the Harvard Business Review (1957) in an article called Strategies for Diversification. It is used by marketers who have objectives for growth. Ansoffs matrix offers strategic choices to achieve the objectives. There are four main categories for selection. Ansoffs Product/Market Matrix Market Penetration Here we market our existing products to our existing customers. This means increasing our revenue by, for example, promoting the product, repositioning the brand, and so on. However, the product is not altered and we do not seek any new customers. Market Development Here we market our existing product range in a new market. This means that the product remains the same, but it is marketed to a new audience. Exporting the product, or marketing it in a new region, are examples of market development. Product Development This is a new product to be marketed to our existing customers. Here we develop and innovate new product offerings to replace existing ones. Such products are then marketed to our existing customers. This often happens with the auto markets where existing models are updated or replaced and then marketed to existing customers. Diversification This is where we market completely new products to new customers. There are two types of diversification, namely related and unrelated diversification. Related diversification means that we remain in a market or industry with which we are familiar. For example, a soup manufacturer diversifies into cake manufacture (i.e. the food industry). Unrelated diversification is where we have no previous industry nor market experience. For example a soup manufacturer invests in the rail business. Ansoffs matrix is one of the most well know frameworks for deciding upon strategies for growth.

An Opportunity Like None Other :: Teaching Teachers Education Essays

An Opportunity Like None Other The opportunity to touch someone’s life is given to everyone; however, what one chooses to do with this opportunity sets people apart. Teachers are people who are given this opportunity each day. This power of opportunity is both surreal and intriguing and is my reason for wishing to become an educator. As a future teacher, I believe our society’s paramount initiative should be to educate our youth. To shape the minds of the future will be a daunting task, but one I except with great enthusiasm. I came to teaching not because of a sudden epiphany or because a certain teacher touched my life. It was an intrinsic feeling that developed in my heart and showed me the beauty of sharing love and knowledge with the children of this world. I want the fulfillment that teaching has to offer, because I believe there is no greater joy than touching the hearts and minds of youth. The truly curious individual is the one who continues their education and never stops learning, and I believe my curiosity will drive me to be the best teacher I can be. Every aspect of our lives has a beginning, an establishment, or a foundation. As a teacher in today’s society, I believe it is important that educators start with a solid foundation of knowledge. With the launch of sputnik in the 1950’s, our society turned to its educators to insure our nation was producing quality students, especially in the sciences. It was then that our nation realized we needed to improve our education with a â€Å"back to basics† approach. William Bagley, an essentialist, established a foundation for America with the intent to instill students with the â€Å"essentials† of academic knowledge and character development. It is here I find my philosophy. The â€Å"back to basics† approach has brought about an application of knowledge needed for the real world. An approach that provides people with the knowledge they need to be able to survive in society. Leaders such as William Bennett, former US Secretary of Education, believed strongly in the essentialist approach to education.

Intermediate accounting II Essay

The action by Coca-Cola Company and Marriott Corporation to form separate companies and transfer their debts to them is geared towards posting a good position in their financial records. Owning less than 50% of the other company makes it an associate company rather than a subsidiary. Consequently the Coca-Cola Company or Marriott Corporation world not include the associate’s accounts in their consolidated accounts, thus the debts transferred to these associate companies will not affect the groups’ consolidated accounts in a negative way. According to accounting practices the accounts of an associate company are not consolidated in the holding company’s consolidated accounts. The investment made by the holding company is reflected in its accounts as an asset. The Coca-Cola Company and the Marriott Corporation would thus post a good position in their financial records because the debt they transferred to the associate companies would not be reflected instead their investment in the associate companies is reflected thus further making their position favorable. These actions are appropriate for the Coca-Cola Company and Marriott Corporation as posting a favorable position will enable them attract investors, loan financing and increase their reputations. However, this treatment does not post a honest economic reality to the investors and customers. According to generally accepted accounting principles a company is supposed to make full disclosure of all information relevant for a third party to make informed decision about the company as explained in Investor words.com website (http://www. investorwords. com/2108/full_disclosure. html) and in Gaap handbook of policies and procedures,1999 ( Siegel,Qureshi, 1998). The Generally Accepted Accounting Principles should be amended so as the holding companies can be forced to reveal in their financial records, their share of liability held through the associate companies. This will ensure that their records post an honest economic reality of their operations.

Per Capita Income - Free Essay Example

Sample details Pages: 2 Words: 641 Downloads: 5 Date added: 2019/07/01 Category Finance Essay Level High school Tags: Income Inequality Essay Did you like this example? As the world grows to become a richer place, people are making different amounts of money. Income per capita is based on many factors, which is why income differs majorly among different regions. The term income inequality is used to describe the extent to which an income is distributed in an uneven manner among a population, or simple put as the gap between the rich and everyone else (Income Inequality.). Don’t waste time! Our writers will create an original "Per Capita Income" essay for you Create order While many nations see income inequality as a major issue and others see it as a minor one, it is definitely still important in the modern world to address this pressing issue. The job market is a major cause of income inequality. The skills that people have have a great effect on the job market due to supply and demand. If there is a large supply of workers for a specific skill, but only a low demand, the wage for that job will be much lower than if there was a low supply of workers and a high demand for that skill (Leung). Education easily ties into this. The so-called technology-and-education argument explains how high levels of education and skills are the gateway to high wages (Baranoff). High quality education also allows for skills that keep peoples jobs from being taken easily by computers and machinery, and although this issue still does remain as an issue for skilled workers, unskilled workers are subject to worse outcomes (Leung). Another cause of the inequality is globalization and outsourcing in other nations. Due to the fact that countries such as the United States import many goods from other countries, there is less need for many U.S. industries that previously provided many jobs in producing these goods (Baranoff). Examining income inequality in the United States, the facts have gotten worse over the past 30 years. Lydia DePillis says that in 2016, the median upper-income family[held] 75 times the wealth of the median low-income family, and this 75x has gone up from 40x since 2007 alone and from 28x since 1989 (Americas Wealth Gap Is Bigger than Ever.). Meanwhile, Denmark is a country with a much smaller gap between the rich and the poor. Another way of saying this is that they have a smaller gini coefficient, that being 0.249 in 2016. Derek Thompson explains how there is a lot of intergenerational mobility in northern Europe and Scandinavia, where a poor young child[can] become at least a middle-class adult. In understanding why this is, people must first consider that Denmark is similar to the United States because children of poor parents who dont go to college are also unlikely to attend college or earn a high wage. Denmarks lower class citizens are able to move up the social ladder due to high transfers of money that come from taxes paid by the rich. This demonstrates their economic philosophy stating that the market is an unfortunate socioeconomic lottery system (Denmark Isnt Magic). Governments can help fight income inequality by providing education and employment training for lower class families. By doing so, it would bring everyone up to at least a minimum standard, and be more effective in growing wealth (Amadeo). Microloans have been another method helping people globally. In Haiti, a company called Fonzoke is helping poor Haitians start their own local, sustainable business and become self-sufficient. Through their program, they have helped over 5,000 people, and a large perc entage of them can now manage their lives without grants. Kiva is another program that is online, where people can crowdfund a small loan to a real entrepreneur who is working to grow their company on the other side of the world (Divine). The world has an economic issue that needs to be addressed. If countries want to develop further in the future, it will be important for them to work on internal stability by working to lessen income inequality as a whole.